Practical articles on choosing and assessing a marketing agency
From our experts' experience assessing marketing agencies.
Your real return on ad spend: how to tell if your ads actually make money
Why the ROAS in your ad dashboard differs from your profit, how to work out your break-even and real return yourself, and what to ask for in your agency's report.
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How to choose the right marketing agency for your business: a step-by-step guide
A practical guide from your goal and brief to the contract and the first 90 days: how to compare proposals, what to ask, and how to protect your accounts.
How do you know your marketing agency is doing a good job?
Five questions that separate weak performance from a weak market, no expertise needed.
How to get your accounts back before the agency contract ends
Everything that should be in your name from day one, and what to do if it isn't.
Three agency proposals on your desk: how do you compare them?
Price alone isn't enough. These are the seven criteria we use in every audit.
Red flags in agency reports
Numbers that look great but say nothing about your sales.
Clauses every agency contract should have
Account ownership, reporting, and how to exit.
What to expect from an agency in the first 90 days
What's normal, what's worrying, and when to ask for an audit.
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