9:30 – 11:00Morning
The numbers that actually matter
- Marketing from an owner's view, no jargon
- Vanity metrics versus metrics that sell
- What a healthy Meta and Google ad account looks like
You leave with: Metrics guide
Marketing team audit workshop
You pay your agency every month. But can you tell if it's working?
You get the reports, sit in the calls, approve the budgets. And you still can't verify the work of the people you pay.
- The reports look impressive but explain nothing
- You can't tell if it's the agency or the market
- You're in the meetings but not in control
The workshop
One day that changes how you work with your marketing team
A hands-on full day for business owners and marketing managers: learn to verify your marketing team's work and decide to continue or switch based on evidence.
Business owners
You spend on marketing and need to know if it really delivers, not what the agency says.
Marketing managers
You leave agency reviews less confident than you walked in. You want sharper questions.
Choosing a new agency
The best time to attend: know what to ask before you sign.
The programme
Your day hour by hour, with a tool after each session
11:00Coffee break
11:15 – 1:00Morning
Read the report like an expert
- Red flags in reports
- Misleading numbers and how they're framed
- Exercise on real, anonymised reports
You leave with: Monthly audit checklist
1:00Lunch
2:00 – 3:45Afternoon
A monthly review that actually works
- A scorecard with the seven criteria
- The right questions in the meeting
- Your in-house team: roles and goals
You leave with: Monthly scorecard
3:45Coffee break
4:00 – 5:30Afternoon
When to continue, and when to switch
- When to push back, and when to give it time
- Restructure the relationship or exit safely
- Your own cases with the experts
You leave with: Decision template: continue or switch
5:30Certificate, and every tool in hand
Take home
Ready tools to apply in your company
Metrics guide
Monthly audit checklist
Monthly scorecard
Decision template: continue or switch
Your two trainers
Taught by people who were on the other side
Lead trainer
Sat on both sides of the table
Karim Mansour
Senior expert · Performance and ads
He managed ad budgets worth tens of millions inside agencies. He knows how reports are built: what gets highlighted and what gets hidden.
0years
0companies assessed
0EGP reviewed
They've worked with
RivaSouq BoxUrban WearMadarTibaSARAYANile FoodsMadarQemmaBloom
Those teaching you to assess agencies aren't an agency
Nazeeh is independent and doesn't execute marketing, so we won't offer you a service after the workshop.
Register your interest
Choose your package
Early-bird price until 20 November
Individual seat
EGP 3,900EGP 4,500
- A full day with lunch and breaks
- All tools and templates
- Attendance certificate
- Alumni community
Best value
Workshop + assessment
EGP 15,900EGP 18,900
- A workshop seat
- Marketing team performance audit (Basic)
- EGP 3,000 off the performance audit
- A private session with the expert
For managers and the marketing team
Team of 3
EGP 10,500EGP 13,500
- 3 seats
- All tools for each person
- 3 certificates
- A group follow-up after a month
Full refund up to 7 days before, or transfer your seat to a colleague any time.
FAQ
Before you book
Do I need a marketing background?
No. It's built for business owners, not marketers. You don't need to launch campaigns, just to know if they work.
I'm thinking of switching agencies. Will this help?
That's the best time to attend: you'll know what to ask before signing, and set the criteria from day one.
I've attended workshops and left with nothing. What's different?
Every session is built on practice: you leave each one with a tool, and by the end of the day you have a complete system.
Is the workshop recorded?
No. In person only, so attendees can speak freely about their cases.
Is there support afterwards?
Yes: the alumni community, tool updates, and a discount on the assessment service.