A Nazeeh employee who owns no stake in any marketing agency
The story
She spent 9 years on the other side of the table, writing and pitching proposals. She knows where weakness hides in a proposal, and which question agencies hate to hear.
«A good proposal doesn't just say what they'll do. It says how you'll know they succeeded.»
14 years in marketing, 9 of them inside major agencies in Cairo and Dubai. She knows how proposals are written from the inside, so she knows what to ask.
Areas of expertise
Comparing agency proposalsContract clauses that protect youPricing marketing servicesQuestions for the pitch meeting
Services they assess
Choosing a marketing agencyWe review every proposal against the same criteria, join the pitches with you when needed, and hand you a clear recommendation with the reasons.
Marketing team performance auditWhether your team is in-house or an agency, we compare performance with your goals and agreement, not with opinions. Every finding is tied to evidence, with a corrective plan for 30 and 60 days.
Platforms and tools they review
MetaGoogle AdsGoogle AnalyticsTikTokInstagram
Sectors
Food and restaurantsE-commerceB2B services
Experience
N
Senior expertNazeeh2024–now
R
Marketing managerRestaurant chain2020–2024
R
Senior account managerRegional digital agency2014–2020
Education and certifications
BCom, MarketingCairo University · 2011
Google Ads certificationVerified certificate
Meta Blueprint certificationVerified certificate
Cases they assessed
Choosing a marketing agency
A restaurant chain choosing between 4 agencies
1Situation: 4 similarly priced proposals, all promising to double orders.
2What was reviewed: Scored the proposals on the 7 criteria and asked for the real team and hours.
They chose proposal two after fixing the measurement clause. Orders +31% in 90 days.
Marketing team performance audit
An online store paying more and selling less
1Situation: Ad spend up 40%, sales flat.
2What was reviewed: Reviewed the accounts read-only and found tracking counted visits, not sales.
Cost per order fell 22% after fixing tracking.
Cases are anonymised with permission. Results as measured by the client after 90 days.
Client reviews
4.9
From 2 reviews, completed orders only
«The report was clear, in plain language, and every note had its source.»
«First time I understood the real difference between proposals. Nour asked questions I didn't know mattered.»