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Nour El-Sherif
Our experts / Nour El-Sherif

Nour El-Sherif

Senior expert · Agency selection

Cairo, EgyptArabic · EnglishOnline and in person
Workshop trainer

Worked with

SARAYANile FoodsMadarQemmaBloom
0years in marketing
0companies assessed
0M EGP ad spend reviewed
0recommendation accuracy at 90 days
0days average report delivery
4.9client rating from 38 reviews
Disclosure
  • Nazeeh-approved expert since 2024
  • A Nazeeh employee who owns no stake in any marketing agency
OverviewExperienceCases2Reviews2

The story

She spent 9 years on the other side of the table, writing and pitching proposals. She knows where weakness hides in a proposal, and which question agencies hate to hear.

«A good proposal doesn't just say what they'll do. It says how you'll know they succeeded.»

14 years in marketing, 9 of them inside major agencies in Cairo and Dubai. She knows how proposals are written from the inside, so she knows what to ask.

Areas of expertise

Comparing agency proposalsContract clauses that protect youPricing marketing servicesQuestions for the pitch meeting

Services they assess

Choosing a marketing agencyWe review every proposal against the same criteria, join the pitches with you when needed, and hand you a clear recommendation with the reasons.
Marketing team performance auditWhether your team is in-house or an agency, we compare performance with your goals and agreement, not with opinions. Every finding is tied to evidence, with a corrective plan for 30 and 60 days.

Platforms and tools they review

MetaGoogle AdsGoogle AnalyticsTikTokInstagram

Sectors

Food and restaurantsE-commerceB2B services

Experience

  1. N
    Senior expertNazeeh2024–now
  2. R
    Marketing managerRestaurant chain2020–2024
  3. R
    Senior account managerRegional digital agency2014–2020

Education and certifications

BCom, MarketingCairo University · 2011
Google Ads certificationVerified certificate
Meta Blueprint certificationVerified certificate

Cases they assessed

Choosing a marketing agency

A restaurant chain choosing between 4 agencies

1Situation: 4 similarly priced proposals, all promising to double orders.
2What was reviewed: Scored the proposals on the 7 criteria and asked for the real team and hours.
They chose proposal two after fixing the measurement clause. Orders +31% in 90 days.
Marketing team performance audit

An online store paying more and selling less

1Situation: Ad spend up 40%, sales flat.
2What was reviewed: Reviewed the accounts read-only and found tracking counted visits, not sales.
Cost per order fell 22% after fixing tracking.

Cases are anonymised with permission. Results as measured by the client after 90 days.

Client reviews

4.9
From 2 reviews, completed orders only

«The report was clear, in plain language, and every note had its source.»

Marketing manager, B2B services · GizaVerified order NZ-1932

«First time I understood the real difference between proposals. Nour asked questions I didn't know mattered.»

Restaurant chain owner · CairoVerified order NZ-1987

Experts in the same field

Karim MansourSenior expert · Performance and adsSalma AdelExpert · Accounts and files handoverOmar El-HosseinyLead expert · Quality review
Disclosure
  • Nazeeh-approved expert since 2024
  • A Nazeeh employee who owns no stake in any marketing agency
Nazeeh

Independent firm that reviews your marketing agency for you.

What we offer

  • Choosing a marketing agency
  • Marketing team performance audit
  • Getting your accounts and files back
  • Marketing team workshop
  • Pricing and packages

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  • Cairo, Egypt
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