When you need itWhen you can't tell if it's the team or the market
What you receivePerformance audit reportEvidence mapCorrective action plan
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Service 02

Marketing team performance audit

Whether your team is in-house or an agency, we compare performance with your goals and agreement, not with opinions. Every finding is tied to evidence, with a corrective plan for 30 and 60 days.

Steps

How we work, step by step

1

Define what we assess

The team (in-house or agency), the period and the channels.

2

Data request

Contracts, reports and read-only access to accounts.

3

Evidence classification

Verified data, client-provided, or expert observation.

4

Analysis

Performance against goals and the contract.

5

Scorecard

Red flags, root causes and actions.

6

Results meeting

With you in a meeting; with your consent we can invite the team or agency to respond.

7

Final report

With a 30- and 60-day action plan.

Evidence map

Every finding has a clear source

We classify every piece of evidence so you know what's confirmed and what's opinion. You can repeat the audit every quarter.

Verified data

Pulled straight from the accounts with read-only access.

Client-provided

Files and reports you sent us.

Expert observation

A reasoned professional view, clearly labelled as such.

What we need from you

Upload these files from your account

After you order, you get a checklist and can track what is missing as you go.

  • The contract or goals agreed with the team
  • Reports for the period
  • Read-only access to ad and analytics accounts
  • Samples of ads and content

Ready to start?