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Karim Mansour

Karim Mansour

Senior expert · Performance and ads

Cairo, EgyptArabic · EnglishOnline and in person
Workshop trainer

Worked with

RivaSouq BoxUrban WearMadarTiba
0years in marketing
0companies assessed
0M EGP ad spend reviewed
0recommendation accuracy at 90 days
0days average report delivery
4.8client rating from 52 reviews
Disclosure
  • Nazeeh-approved expert since 2024
  • A Nazeeh employee who owns no stake in any marketing agency

The story

He managed ad budgets worth tens of millions inside agencies. He knows how reports are built: what gets highlighted and what gets hidden.

«If the report doesn't talk about your sales, it isn't your report.»

Specialises in reading the numbers: ads, tracking and sales. He spots the gap between a report that looks good and performance that is good.

Areas of expertise

Reading ad reportsTracking sales from adsThe right ad budgetPerformance red flags

Services they assess

Marketing team performance auditWhether your team is in-house or an agency, we compare performance with your goals and agreement, not with opinions. Every finding is tied to evidence, with a corrective plan for 30 and 60 days.

Platforms and tools they review

MetaGoogle AdsGoogle AnalyticsTag ManagerSearch ConsoleTikTokSnapchat

Sectors

E-commerceFashion

Experience

  1. N
    Senior expertNazeeh2024–now
  2. M
    Head of paid mediaMarketing agency2019–2024
  3. L
    Performance analystLarge e-commerce store2015–2019

Education and certifications

BEng, CommunicationsAin Shams University · 2014
Google AnalyticsVerified certificate
Google Ads SearchVerified certificate

Cases they assessed

Marketing team performance audit

A fashion brand doubting its agency's numbers

1Situation: Reports showed 6x return; the bank account disagreed.
2What was reviewed: Matched real orders against ad-attributed ones over 3 months.
The real return was 2.1x. They renegotiated and cut fees 25%.
Marketing team performance audit

A home-goods store after a year with its agency

1Situation: Nobody knew if performance was good or the market was weak.
2What was reviewed: Benchmarked against the sector and the same season last year.
A «continue with conditions» verdict: a written monthly target and a fixed review meeting.

Cases are anonymised with permission. Results as measured by the client after 90 days.

Client reviews

4.8
From 2 reviews, completed orders only

«Karim showed me the real numbers in an hour. We saved the fee in the first month.»

E-commerce founder · Readex ProVerified order NZ-2003

«Very direct, which is exactly what we needed.»

Commercial director, fashion brand · CairoVerified order NZ-1956

Experts in the same field

Nour El-SherifSenior expert · Agency selectionSalma AdelExpert · Accounts and files handoverOmar El-HosseinyLead expert · Quality review
Disclosure
  • Nazeeh-approved expert since 2024
  • A Nazeeh employee who owns no stake in any marketing agency