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SelectionNour El-Sherif20 September 20266 min read

Clauses every agency contract should have

Account ownership, reporting, and how to exit.

A contract isn't a formality. It's what you go back to when the two sides disagree, so write it while you agree, not after you don't.

The essential clauses

  • Ownership of all accounts and assets in your name.
  • Specific KPIs and how they're measured.
  • Report format and schedule.
  • Team names and how they can be changed.
  • Notice period and handover steps on termination.
Write the way out of the contract on the day you sign it.
Written byNour El-Sherif

Senior expert · Agency selection

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